Tuesday, October 27, 2009

Be hostile, it will make you money!

     CNN has been the founder and leader of solid, reliable news for the past 30 years, but are now suffering greatly in the ratings department. 
The stations numbers are down 22 percent from the 2007 election, and host Anderson Cooper went from being number 1 in the ratings to last.
  This makes me think what could be causing a station who in my eyes is the only one who offers news as hard fact without the sway of any opinion be falling so far behind. One conclusion is that controversy sells better than news. The battle between the white house and Fox News draws in views to that station, while at the same time Fox News has an on going fight with  MSNBC news. It seems to me that people tend to watch things that will entertain while providing the news at the same time. 
This poses a huge problem for CNN considering the competition to attract ads is becoming more intense. With ratings dropping such a huge amount it will be interesting to see if this effects the stations ability to bring in ads and keep the title of the leading news station. 
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5 comments:

  1. ByraejOctober 28, 2009 at 7:33 PM

    It is dissapointing the controversy is more important to people than the hard news. I like CNN and am I big fan of Anderson Cooper. It just goes to show you how media based our country is and how much people enjoy watching controvercial issues. Hopefully the ratings for CNN can turn around.

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  2. ArenaOctober 28, 2009 at 8:09 PM

    I think this is all dependent on what is happening in the news. News leaders depend on major stories to bring in viewers. I agree with the fact that the audience is more apt to tune in when there is something more serious being aired.

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  3. Brian RiceOctober 29, 2009 at 2:38 PM

    I believe the ratings are just following the action. Right now, that action is on Fox, so are the viewers. If CNN wants back at the top, they will have to provide the current action and it has to be more entertaining/ exciting.

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  4. CarolineOctober 29, 2009 at 3:12 PM

    I love CNN. I can't believe that they are falling in the ratings. I agree that most people tune in to watch breaking news or something serious is being aired. I guess CNN is going to have to make a twist and make their news more exciting.

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  5. AshleyOctober 29, 2009 at 7:12 PM

    Controversy doesn't last forever. When it's over things will even out and CNN will be on top again.

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