The whole point of this new approach is to bring back readers lost to newer magazines like " Lucky". In a time when people are always wanting whats hot at that exact moment; Glamour is ready to use any tactics to regain ad sales in their magazines. The ad campaign will start during Fashion Week; where trucks full of "live for Glamour" cupcakes will be handed out, and than also mailed to readers.
The simplicity of the article at first steered me away from writing a blog on it, but than I realized that Glamour is one of the many print media that is struggling to keep readers intrigued along with keeping ad sellers coming back. This magazine is stepping away from being scared and looking to optimism as a new approach instead. Honestly, I love the idea of the campaign. Just the one picture of the cupcake in the article is simple, cute, and eye catching. I support Glamour all the way in stepping out of the panic and searching for a new idea to reinvent the magazine, and re captivate readers.
“People don’t buy if they can’t visualize” said Bill Wackermann, senior vice president and publishing director for Glamour; which conveys the exact purpose and goal of the ads. This whole idea is brilliant to me. Catch there eye with an overly cheerful ad, than sell them a magazine with the actual content within. Props to Glamour for truly thinking outside the box. Bravo.
Yeah I think those ads that the magazine wants to do are very eye catching. It's very flashy which would attract many girls.
ReplyDeleteAs someone interested in starting a magazine, I think this says I need to focus more on internet publication because it looks like people are steering away from print. I would love to get cupcakes in the mail though! Nom, nom, nom...
ReplyDeleteI personally don’t follow that many magazines. I can imagine most of them just like many other corporations are struggling right now due to the economy. I thought that the article was a very good review on Glamour’s new launch campaign. I feel like what they are doing is a very good idea. The fact that cupcakes will be delivered to the readers is a very innovative idea, one that I have never heard of a company doing. I like the article you chose, one that I would have never came across. I just might go and buy a Glamour magazine.
ReplyDeleteI have noticed the prices of magazines have gone down within the past year and a half. You can now buy a whole years subscription for half of what it used to be. I think Lucky is a great magazine for other magazines to follow because it shows you "what's hot" for a low price and where to find it. I'm not sure if Glamour's new advertisement is going to work, it doesn't sound like something I haven't seen before, so we'll see.
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